Sports Nutrition Co.
Plain explanations of sports nutrition products, ingredients and formulation, written for brand buyers.

Protein
A protein blend mixes two or more protein sources so one product can hit a protein target, a cost band, a texture and a flavour that a single source often cannot. The ratio is a commercial choice, not a habit copied from another tub.
7 min

Protein
Milk protein isolate (MPI) and milk protein concentrate (MPC) are cost-efficient milk systems for shakes. They are not a downgrade from whey. They are a different protein architecture, often blended with whey.
6 min

Protein
WPC, WPI and WPH are three whey architectures. They differ in protein percentage, lactose, cost, flavour work and how you position the tub. They are not three speeds of the same powder.
6 min
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