Sports Nutrition Co.
Plain explanations of sports nutrition products, ingredients and formulation, written for brand buyers.

Product Development
A protein pancake mix is a dry batter that must hydrate, spread, brown and hold in the pan. Protein, starch, leavening and flavour all have to work as food, not as a shake poured onto a hot plate.
5 min

Product Development
Cream of rice is a hot bowl product: a fine rice base, optional protein, flavour and a texture that cooks in a few minutes. It is a carbohydrate food in sports nutrition, not a whey tub with rice written on the front.
6 min

Product Development
A gaming supplement is a session drink for long screen time: moderate caffeine or none, flavour people will sip, and a formula that is not a gym pre-workout with a controller on the tub.
6 min
Start in a Product Builder, or send a manufacturing brief if you already know the specification.
Necessary cookies remember your choice. Analytics and marketing load only if you allow them.